Why Pokémon's #ThankYouGameFreak is trending

Pokmon programmer Game Freak has experienced a difficult time of it recently. Even the Japanese studio has faced a barrage of criticism on the internet from gamers mad at particular characteristics of the forthcoming Pokmon Sword and Shield, together with current escapes exacerbating the matter.

Currently, the hashtag “ThankYouGameFreak” is trending globally on Twitter – and folks are using it to deliver positivity towards the embattled programmer.

This week the Pokmon Company called off its Japanese launch event for Pokmon Sword and Shield, due to shoot next position in Tokyo next week. Junichi Masuda and Shigeru Ohmori, the show’ veteran lead manufacturer and its own game manager, were equally due to generate an appearance.

At a statement apologising for the event’s economy, The Pokmon Company just blamed “operational reasons”.

The hashtag ThankYouGameFreak is trending globally on Twitter.

Eurogamer’s Chris Tapsell talked with Masuda and Ohmori last month at a joint meeting that discussed the strain of satisfying Pokmon fans.

A lot of the discussion round Sword and Shield has shrunk to the fact it doesn’t incorporate the string’ National Dex – AKA, each Pokmon ever produced – for the very first time.

The discourse around that has just heightened over the last week – since Pokmon Sword and Shield flows from the match started to appear online. These details seemed to record the amount of species that will show up in the sport, in addition to that virtual animals wouldn’t be coming this time around. The subject has been labelled “#Dexit” by enthusiasts, a nod to Sword and Shield’s UK-inspired setting.

“Of course, you know, you see these sort of negative comments and it does, as a developer, make you feel a bit down about certain things,” Masuda advised Eurogamer final month.

“But in precisely the exact same time, you’ve got to take criticism. For instance with Pokmon Let’s Go, early on there were lots of remarks that it had been too simple, or it had been sort of a bit overly’kid-focused’ and that type of thing. This type of remark is something that you see, and you also just take on board, and try and foundation improvements within another game on the comments you’ve received from the previous one.

“So, with regards to the Pokdex issue in particular that you’ve mentioned, that was something that was a really hard decision internally, there were a lot of discussions about which direction we should take that in, and ultimately we felt that, for the overall game, focusing on creating the richest experience we could within that game, leaving the Pokdex as we did was the best solution overall.”

Currently, #ThankYouGameFreak is used by tens of thousands to tell positive stories about the programmer’s matches. It had been launched by Pokmon YouTuber MysticUmbreon, who tweeted after viewing death threats aimed at Game Freak staff.

“I created this hashtag to try and combat all the hate Game Freak is getting,” he explained in the movie, below.